Academic Production in Communication Disciplines at Turkish Universities from an Artificial Intelligence Perspective: Bibliometric Analysis of Public Relations, Journalism, Radio-Television, and Advertising Fields

Abstract

This study aims to analyze the academic production on artificial intelligence (AI) within communication disciplines (Public Relations, Journalism, Radio-Television, Advertising) at Turkish universities between 2000 and 2024, using a bibliometric method. By examining 34 theses published in the YÖK National Thesis Center according to year, discipline, thematic focus, thesis type, language distribution, and university type, the transformative impact of AI on communication processes and its academic reflections are revealed. The research is significant for mapping the current state of AI integration and identifying gaps and potential areas for development in academic output. The rationale for this study is founded on the need to evaluate AI-themed research within the local context and the necessity for interdisciplinary collaboration. The findings indicate that thesis production on AI has increased post-2018, with Public Relations leading the discourse and state universities demonstrating dominance. However, sustainable development is constrained by infrastructural deficiencies, a lack of AI literacy, and ethical concerns (data privacy, algorithmic bias, job displacement). While AI offers innovative approaches in areas such as social media analytics, automated content generation, crisis management, and personalized communication, its integration with platforms like the Metaverse presents ongoing ethical and technical challenges. The study highlights the innovative potential of AI in communication disciplines but argues for the development of robust ethical frameworks and enhanced interdisciplinary collaborations. This analysis provides data-driven recommendations for policymakers and academics, shedding light on the future of communication education in Turkey.